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Legend has it that the National Basketball Association established rules for professional players in the 1980s that prohibited them wearing other colors than those on their team uniforms.
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Also, their shoes had to contain a certain percentage white.
In 1984, Chicago Bulls rookie shooting guard jersey number 23 stepped onto the court wearing a pair of black and red sneakers with minimal white. The NBA Commissioner David Stern issued a brief warning to the player.
These shoes were a prototype version of the Nike Air Ship. They were designed by Peter C. Moore,
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a sportswear brand. Custom made for Michael Jordan.
David Stern's letter to Nike about Jordan's prototype shoes.
Michael Jordan in 1985 Dunk Contest wearing the Air Jordan 1. Image via Getty/Andrew D. Bernstein
Some versions of this story say that Michael was fined $5000 if he wore the prototype after the warning was issued. Michael apparently continued wearing his custom sneakers on court, defying the commissioner. Nike paid the fine.